Although at the same time I think it a good idea for other companies offering healthier alternative. Some fast foods are offering healthier alternatives but I’m not paying more for it. For example, they’re using iceberg lettuce on their salad and a bottled dressing. Very tricky and a lot of people can be fooled. It’s not even worth buying it.

For me, it’s eating the less processed foods you could ever find and you can find them at the farmer’s market. And replacing not-so-healthy items with healthier products.

The word natural is still open to many interpretations. It depends on the motive of the company as well.

The whole point of “eating Local” was to cut down on the need to ship food long distances and reduce our “Carbon footprint”, since this should reduce the costs, why should we be expecting to pay MORE??

“Lala land thinking” is what gives these huge corporations justification to push their hands deeper into our pockets by preying on our conscience using targeted marketing, do you honestly think they care?? It is still all about MONEY, and I doubt if pure food is actually their goal.

I owned a small bakery that was invited to supply the baked goods for Starbucks on Vancouver Island. My baking was all Organic and we made specialty products for those with Allergies.
Their pricing requirements made it impossible to compete.

Like Amy and Katerina, I am just a bit leery about what is actually “natural” and what are companies allowed to say, so they can safely label their products natural, whether they actually are or not.

Of course, that doesn’t mean that I am not hopeful, I am just not going to buy or use something because the front of the package says “all-natural” – because that is the latest fad and the companies know it will sell the product.

Anyways I suppose it could be a great step in the right direction!