One of the very first posts I wrote here was about Food Traditions. In it, I wrote about our family food tradition of Sunday Roast Beef dinner. When I first started work for the BIC, we went over to my mom’s house for that very thing, Sunday roast beef dinner. When we got there, I handed my mother the latest BIC Cook booklet – which happened to include a step-by-step guide for roasting the perfect roast of beef, based on brand new research BIC had just completed.

“Why on earth would I need this? I make a great roast!” Not wanting to bite the hand that was literally about to feed me, I agreed. My mom does make a great roast. It was only after explaining to my mom exactly all that went into those revised roasting instructions did she agreed to try out this new technique. She was impressed the cooking instructions didn’t come out of thin air, from consensus of five ladies around a kitchen table or by what the printer said could fit on a page. The revised step-by-step oven roasting instructions were the result of over two years of quantitative consumer research, culinary research and qualitative consumer research.

All this research led BIC to encourage Canadian roasters to go topless. Want to know why? Check out the details of the research and see for yourself just what goes in to BIC cooking recommendations. What do you think? Could we have been more thorough? What would you have wanted to see?