Interviews, like so many things in life, often involve paperwork. Before your appearance, the media outlet may require some preliminary information. As one friend always says, “Enquiring minds got to know!”

The amount of pre-interview information varies depending on the type and length of the interview and the media outlet. For some stations, your original news release or media letter along with a copy of your cookbook, recipes, restaurant menu, cooking class schedule or product may be all that’s required.

With radio interviews, especially for first-time guests, a pre-interview may be requested. This interview may occur several days before your scheduled appearance, or you maybe asked to arrive early to meet with the producer or interviewer. In either case, it’s a good idea to have a few key points in mind and / or a number of recipes or menu items you’ d like to highlight.

Other media outlets may only request copies of the recipes you intend to prepare and your general theme, for example, a brunch for Mother’s Day.

With television, particularly if there are multiple segments, you may be asked to file a complete segment breakdown. This is common with some morning shows. Some stations will send you a form to complete before a deadline. No matter how repetitive it might seem, be sure to fill the paperwork out completely for each segment. The information most commonly requested is:

• The location of the event, if it is not to be conducted in network studio. The full name of who will be presenting the segment. This is particularly important if there is more than one presenter.
• A brief description of what the audience will see and hear.
• A website address, telephone number and any pertinent addresses which can be displayed for viewers at the end of each segment. If you are promoting a store, restaurant or food event, always supply the hours of operation. In the case of special events or cooking classes, include the dates. Always double check this information.

On rare occasions, some segment breakdowns can be more complex.  In addition to the information above, you may be asked to include the actual recipes, an outline of what you plan to discus in each segment, potential interview questions and the answers.

Once you have completed any pre-interview submissions, you are more than ready to take your interview to the next level — assembling everything for your presentation!

Photo © nerdcoregirl. Published under a Creative Commons License.

Promoting your message, business, product or cookbook on radio or television? While it’s exciting to know you’ll reach a large audience, the pressure to talk live can be daunting. Over the last dozen years or so I have made hundreds of visits to media outlets both in my home base of Edmonton and in other Alberta locations. Here are a few tips I would like to pass along to help make your media event a success and generates return visits.

Besides planning your presentation:

Be on time:

• If you are scheduled to appear before or after regular station business hours, ask if there is an after-hours telephone number you can call in case of emergency. In an after-hours scenario, find out how you get into the facility.
• Ask when the station would like you to arrive. Arrival time is particularly important in after-hours interviews. Somebody may have to let you into the station during a break in programming. Allow yourself ample time for set up.
• Know the route to the event location, especially in an unfamiliar city. Many live morning television shows, do their “hits” from locations other than their station.
• Ensure you leave with a full tank of gas if you’re driving. Taxiing? Book the cab ahead of time. Either way, allow ample time to get to your destination.

You may be asked to provide contact information for the public, recipes for website posting, a cookbook for reviewing and possibly promotional items for give-aways prior to your interview. So…

Be Prepared

• Double check your information to make sure it’s correct. An error in your telephone information can be costly as well as embarrassing.
• Bring additional copies of the information with you. If possible, pass the information onto the station receptionist since this is the person who answers all the calls from people who didn’t get the complete information on the air.
• Save one copy of the information for the interviewer, just in case their information is incomplete.
• Find out what equipment is available and functional. Never assume any kitchen set in a television station is fully equipped or functional.
• Double check when packing your gear. Do  you have everything you need for your presentation? If doing a cooking demonstration, include clean up items like garbage bags, hand sanitizer, paper towels and disposable gloves.
• Pack bottled water if at an all day or outdoor event.

Look Professional

• Make sure your hair, clothes (and make up if you wear it) are neat, professional, and suitable for the occasion — even if you’re going on the radio. Although the listening audience won’t see you, the interviewer and producer will get an eyeful. And some radio programs may be viewed on line these days.

I’ve outlined the basic check points for a media event. You’ll likely find variations between media outlets and appearances will require you to adjust accordingly. With limitless scenarios, do you have any tips you’d care to pass along?