Interviews, like so many things in life, often involve paperwork. Before your appearance, the media outlet may require some preliminary information. As one friend always says, “Enquiring minds got to know!”
The amount of pre-interview information varies depending on the type and length of the interview and the media outlet. For some stations, your original news release or media letter along with a copy of your cookbook, recipes, restaurant menu, cooking class schedule or product may be all that’s required.
With radio interviews, especially for first-time guests, a pre-interview may be requested. …

Promoting your message, business, product or cookbook on radio or television? While it’s exciting to know you’ll reach a large audience, the pressure to talk live can be daunting. Over the last dozen years or so I have made hundreds of visits to media outlets both in my home base of Edmonton and in other Alberta locations. Here are a few tips I would like to pass along to help make your media event a success and generates return visits.
Besides planning your presentation:
Be on time:

If you are scheduled to appear …