In a recent episode of Modern Family, Phil blows out virtual birthday candles via his brand new iPad. This party trick is not the imagination of a TV writer. The application, Birthday a la Carte, exists.The screen’s sensor is so advanced it allows users to extinguish candles with their breath. And the app costs $0.99 — about the price of a package of real birthday candles you use once.
While the black-and-white, non-illuminated Kindle hasn’t made much of a dent in the cookbook market, the shiny bright iPad might. It rivals …

Interviews, like so many things in life, often involve paperwork. Before your appearance, the media outlet may require some preliminary information. As one friend always says, “Enquiring minds got to know!”
The amount of pre-interview information varies depending on the type and length of the interview and the media outlet. For some stations, your original news release or media letter along with a copy of your cookbook, recipes, restaurant menu, cooking class schedule or product may be all that’s required.
With radio interviews, especially for first-time guests, a pre-interview may be requested. …

Promoting your message, business, product or cookbook on radio or television? While it’s exciting to know you’ll reach a large audience, the pressure to talk live can be daunting. Over the last dozen years or so I have made hundreds of visits to media outlets both in my home base of Edmonton and in other Alberta locations. Here are a few tips I would like to pass along to help make your media event a success and generates return visits.
Besides planning your presentation:
Be on time:

If you are scheduled to appear …